Lincoln

In the early 2000's, Lincoln concentrated on attracting more young buyers to the brand. It began its crusade with the sporty 2000 LS. This was Lincoln's first entry in the highly competitive luxury sport segment. It was also the first true domestic player in the segment. In order to refresh its vehicle lineup Lincoln introduced an updated 2003 Navigator model that was better than ever, with a number of power features exclusive to its class. Another vehicle that turned heads of the younger generation was the 2002 Aviator, Lincoln's newest SUV - a luxurious, versatile mid-size SUV that's been heralded for its performance and interior. Launched as the spirited offspring of the Navigator, Aviator's nimble design and athletic ability was key to bringing a new audience to Lincoln. 

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